Music Licensing Goals: Do You Need a Jingle?

Tools to help with my music licensing goals

I decided to put some serious music goals down during my recent time off from work.  I planned to give away three jingle-like branding songs to businesses that I like – for free!  I have 3 full albums and one EP under my belt and another EP on the way (see iTunes for Upstanding Youth) so I’ve had more than my fair share of the writing/recording/producing experience.  However,  even though I’ve written a ton of songs I’ve never made the jump into licensing because I just don’t know that side of the business.  So now that I have some time off, I’ve made some goals to change that.

Music Licensing Goals

I took my music licensing goals and reached out to three businesses: The Visual Art Institute of Salt Lake City, UT; Jaseboards; and Juiced Productions.  These are organizations that I’m connected to mainly through personal relationships.  I offered to write a free radio or YouTube jingle for them and it’s been great!  This experience has provided me an opportunity to go through the writing process for a customer (usually it’s for myself) and it’s also given me time to become familiar with what it takes to license a track.  I’ve been reading a ton this week.  The experience has been perfect and I’m on track to get these songs to these customers and on the radio and on YouTube.  I already had some great success getting a jingle on the air in Farmington, New Mexico for the Mattress Outlet.

I’ve begun a SoundCloud account that has helped me coordinate these projects with these organizations.  You can hear what the tracks sound like and see where things are going.  Giving these projects away for free has given me great experience going through this process and familiarizing myself more with music licensing.

Call to Action

If you think you could benefit from a short 30sec or less jingle, shoot me a comment and I’m positive we can work out something that will boost your organization!  This is what the store owner from the Mattress Outlet in New Mexico had to say about the jingle I did for their stores:

“Check out this jingle that Marc B. Allred made for our stores The Mattress Outlet. He is amazingly talented and if you’re looking for an increase in business give him a call because this jingle has been way successful! Thanks Marc!”