Twitter Summary: Provide unique access and you will always be valuable.
Principle
The last principle I want to share from Michael Gerber’s book The E-Myth is that a small business must offer unique access to be successful. To be of value you have to demonstrate that a relationship with you provides access to experiences, people, knowledge, or a commodity that is unattainable from any other source. Offering unique access sets you apart from other services or products and reduces the likelihood of your business being redundant. Identifying your uniqueness can be one of that hardest things to figure out.
Offering Unique Access and Making Connections
I think trying to identify uniqueness can be difficult because we often feel that what we do is routine, common place, or normal...