Category social media

When I started blogging last year I wanted to use every social media platform as best as I could so I could reach as many readers as possible.  I created a Facebook page, an Instagram account, and revived my old twitter account.  I believed, as most people who are invested in building an audience on social media do, that my focus needed to be gaining as many likes and followers as possible to increase my readership and provide as much value to the widest audience as possible.

I’ve since learned that this approach is faulty and the opposite is true.  While we’re all looking for the golden twitter hack to give us the largest audience, the reality is that we need to focus more on creating deep relationships instead of trying to...