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To Sell Is Human: Just Don’t Give Up

Staying afloat amidst a sea of rejection requires buoyancy.  Just don't give up because to sell is human.

Staying afloat amidst a sea of rejection requires buoyancy.

Dan Pink writes in To Sell Is Human, “Draw a map of the world of selling and the most prominent topographical feature is that deep and menacing ocean [of rejection].  Anyone who sells – whether they’re trying to convince customers to make a purchase or colleagues to make a change – must contend with wave after wave of rebuffs, refusals, and repudiations.  How to stay afloat amid that ocean of rejection is the second essential quality in moving others.  I call this quality ‘buoyancy’.”

One of the most important principles to successful sales, according to Dan Pink, and one with which I agree, is to be able to stay afloat.  You have to stay buoyant.  But I would add that the heart of buoyancy is, just don’t give up.

The problem...