Daniel Pink: To Sell is Human
My advanced copy of To Sell Is Human
Author Daniel Pink is releasing another great book, To Sell Is Human. I’ve convinced his team that I’m worthy of an advanced copy and they’ve allowed me to support their marketing blitz. My goal is to read the 9 chapters as fast as I can and share some key points along with some of my cheeky comments before the book drops on 31 Dec, kind of like I did with Good To Great in my previous posts.
Pink has written a number of other great books and has some really interesting ideas. His website gives you a good overview of his other books Drive and A Whole New Mind. I was initially drawn to his writings when I saw this animated youtube video where he talks about what really motivates people. You’d be surprised – money is not the greatest motivator...