david burkus tagged posts

Twitter Summary: Great ideas are uncovered when we disengage ourselves from our work and intentionally let our minds wander.

Principle

So far I’ve shared a few posts touching on David Burkus’ book The Myths of Creativity.  Today I want to share a bit about what Burkus calls The Eureka Myth.

Burkus writes that many of us subscribe to “the notion that all creative ideas arrive in a ‘eureka’ moment…we conveniently gloss over the tireless concentration that came before the insight, or the hard work of developing the idea that will come afterward.”

The reality is that most great ideas that appear to come from a flash of inspiration are actually part of a larger process that culminates in that moment...

Twitter Summary: No matter how awesome your new idea may be or how many problems it solves, you still have to convince the world you’re worth it.

Principle

Last week I shared the primary theme from David Burkus’ book The Myths of Creativity, which is that anyone and everyone can be creative.  Over the next few posts I’m doing to dig into some of the specific myths Burkus debunks and the great examples he uses to do so.

Even if you build a better mousetrap, you still have to convince the world you’re worth the change.

Today I want to write about what Burkus calls the Mousetrap Myth.  A lot of us believe that if you build the next greatest mousetrap, “getting others to see its value [will be] the easy part, and that if you develop a great idea, the world will willing embrace it...

My brief description of the book The Myths of Creativity by David Burkus and the upcoming blog posts that will be about this book.

Pick up The Myths of Creativity here: http://astore.amazon.com/syma3sw3-20

Learn more about David Burkus here: http://davidburkus.com/