To Sell Is Human: It’s Not About What You Know, It’s About Who You Are
Peddling our wares on the streets of Santa Monica, California
I realize now that I have worked in “sales” during many different parts of my life. I write it with quotes because I haven’t been a traditional salesman in the sense of, “I have a product and I want to sell it to you for this much.” But like Dan Pink says in his book To Sell Is Human, I have been in the business of moving others to action. I’ve been a full-time missionary for the Church of Jesus Christ of Latter-day Saints in Argentina; I’ve been a door-to-door salesman for Dish Network; and for the majority of my life I’ve tried to “sell” my music and myself as an entertainer. So, I’m familiar with trying to get someone to believe in you and buy what you’re selling...
