To Sell Is Human: Don’t Burn A Gatekeeper
Making a Connection with To Sell is Human: The Burning of a Gatekeeper
I hung up on Ken (name changed for privacy) for the last time. At 3 am I finally decided that we weren’t going to get paid for the show my band just played. Ken was a promoter for a good venue in Haleiwa on the North Shore of Oahu. He had caught our set a few weeks prior and made us a good offer to play a future show. He said he’d pay us prior to our performance and guaranteed us a decent amount – that’s uncommon. Before the night was over, Ken had disappeared from the venue where he was not only a promoter but a regular waiter. During my first phone call with Ken, when I started to wonder where he had gone, he said he had to go and get extra money from his house because he came up short with what he had promised...



Jim Collins says in his book
