To Sell Is Human: How to Toubleshoot Your Pedal Board
***This is my last post on Dan Pink’s book To Sell Is Human before it becomes available for purchase on 31 Dec 2012. If you are quick, you can still pre-order it and qualify for a number of awesome freebies. If you pick it up later, you lose the freebies! Thanks to Dan Pink and his team for sharing an early copy of the book with me and letting me be a part of his Launch Team.***
The last principle from Dan Pink’s To Sell Is Human that I want to highlight is what he calls Clarity. Pink writes that those working in sales, or who try to persuade people, need to focus on bringing clarity to people’s needs instead of simply trying to push a product or agenda. It’s not about moving units off a shelf, cars off a lot, or making sure to up sell the lobster before it goes bad...